TO:	Potential underwriting sponsor for WMBR
FR:	Underwriting Director 

Thanks for your interest in underwriting on WMBR.  

As you know, WMBR holds a non-commercial broadcast license.  We have
established a set of guidelines to ensure that our sponsorships are in
compliance with the FFC rules, and with the standards of the
non-commercial broadcasting industry.  Ive outlined some key points
for you below.

1. An underwriter will be identified by mention of its legal or
  recognized name.

2. Underwriting credits must be factual, value-neutral, and consistent
  with the tone and content of non-commercial programming.

3. The standard length of time allotted to an underwriting
  announcement is 15 seconds.

4.	Underwriting credits may include:
	A description of products and services including brand names.
	Location of underwriter, products and services.
	A description of key or target markets.
	Longstanding slogans that identify the underwriter's business.
	Holiday greetings or the celebration of a special occasion.
	A telephone number, location or web site address.

5.	Underwriting credits may not include:
	A call to action.
	Qualitative or comparative statements.
	Advocacy, ambiguous or misleading statements.
	Pricing information, discounts or incentives.

6. WMBR wont accept underwriting which supports or opposes any
  candidate for political office.

7. Each underwriting contract including proposed underwriting credit
  language must be submitted to the Underwriting Director for review
  and approval in advance of airing.  Underwriting contracts must be
  resubmitted for review at the time of renewal.

8. WMBR reserves the right to refuse underwriting that may present a
  conflict of interest or the perception of a conflict of interest
  with program content.
								
The rate for underwriting is $20 per spot.  In return you receive one
announcement per program.  WMBR programs are generally 2 hours long
and air once a week.  In other words, to sponsor a program for one
month, the rate is $80.  In return you receive one announcement per
program.  You do have the option to buy more than one announcement per
program at the same rate.

We look forward to working with you!




WMBR UNDERWRITING GUIDELINES					       December, 1999

1. Underwriting announcement language must be in compliance with FCC
   rules and procedures.

2. An underwriter will be identified by mention of its legal or
   recognized name.

3. Underwriting credits must be factual, value-neutral, and consistent
   with the tone and content of non-commercial programming.

4. The standard length of time allotted to an underwriting
   announcement will be 15 seconds after the legal or recognized name
   of the company, foundation, or individual underwriter is stated.

5. Underwriting credits may include:

* A description of products and services including brand names.
* Location of underwriter, products and services.
* A description of key or target markets.
* Longstanding slogans that identify the underwriter's business.
* Holiday greetings or the celebration of a special occasion.
* A telephone number, location or web site address.

6. Underwriting credits may not include:

* A call to action.
* Qualitative or comparative statements.
* Advocacy, ambiguous or misleading statements.
* Pricing information, discounts or incentives.

7. WMBR will not accept underwriting which supports or opposes any
   candidate for political office.

8. Each underwriting contract - including proposed underwriting credit
   language - must be submitted to the Underwriting Director for
   review and approval in advance of airing.  Underwriting contracts
   must be resubmitted for review at the time of renewal.

9. WMBR reserves the right to refuse underwriting that may present a
   conflict of interest or the perception of a conflict of interest
   with program content.



Following is sample copy for underwriting spots on WMBR: 

The Tape Complex

This live hour of Pipeline was brought to you by the Tape Complex.
The Tape Complex sells recording supplies, mastering tape
DATs and now short run CDRs designed to demo your music on local
radio.  The Tape Complex is located in Downtown Boston.

The Cellar

WMBR wishes to thank "The Cellar" for its support of the station.  The
Cellar is a neighborhood pub that serves imported ale and stout.
Located in Cambridge, halfway between Harvard and Central Squares.

Food Not Bombs

Financial support for tonight's news is provided by Food Not Bombs.
Food Not Bombs seeks to challenge institutionalized poverty and to
create nonviolent social change by giving out free vegetarian food 6
days a week in the Boston/Cambridge area.  A schedule of meal
distribution is available.  617.787.3436.